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Nathaniel Farouz — Senior Living and Eldercare Leader in Asia

Building and operating senior living and eldercare platforms in Asia.

I have spent close to 20 years building and scaling businesses across Asia, approaching growth with an entrepreneur’s mindset and an operator’s discipline. Before focusing on care, I led strategy and operations at Lafarge and Nestlé in China, navigating complex joint ventures, market entry, and industrial transformation.

Today, as CEO of Sindora Living and CEO of Senior Living Asia, Keppel Ltd, my work focuses on senior living and longevity: designing and running platforms that align quality of care, human experience, and sustainable economics across multiple Asian markets. My role is not to speculate about ageing, but to translate ideas into operating models that function at scale in complex cultural and regulatory environments.

I work across infrastructure, hospitality, and care, integrating architecture and service design, research-informed care practices, and technology as a quiet enabler of autonomy. I also bring the lens of cultural anthropology (Harvard, MLA), grounding operational decisions in the lived realities of the people and communities we serve. The objective is simple: environments where older adults retain agency, purpose, and connection, and where the business model supports this over the long term.

Recognition: Ageing Asia Global Ageing Influencer (2021) · Ageing Asia Eldercare Tech Innovation of the Year (2025) · iF Design Award (2024) · → Full bio


Senior Living & Longevity

A system-level view of ageing societies in Asia. This section explores the demographic, cultural, and structural realities shaping senior living and care, as well as the strategic choices they entail.

Explore senior living and longevity


Operating Model & Business

Where ideas meet execution. Care delivery models, staffing logic, platform design, and the economic trade-offs involved in building senior living businesses that are both humane and financially viable.

See how the models operate


Essays & Perspectives

Long-form writing on care, capital, governance, and institutions. Why certain models succeed or fail, examined through the dual lens of business operations and anthropological inquiry.

Read essays and perspectives


Anthropological Field Notes

Field observations drawn from ethnographic research and on-the-ground experience across Asia. Cultural depth that informs, but does not replace, operational decision-making.

Browse field notes


Through the Lens

Photography and visual ethnography from across Asia: wildlife, communities, rituals, and landscapes. A personal practice that sharpens observation and feeds a different kind of understanding.

View photography and visual work


This site documents ongoing work, operating principles, and perspectives developed through direct involvement in senior living platforms across Asia. Learn more on the About page or connect on LinkedIn.