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Building & Operating Senior Living

Good intentions do not operate a care business. Neither do a beautiful building, a demographic forecast or a compelling brand. A senior living platform works only when hundreds of decisions about capital, design, staffing, training, technology, partnerships and culture reinforce one another every day.

That is why I see operations as the place where a promise becomes a lived experience. The goal is to standardize what must be reliable without standardizing people; to use technology to return time and attention to caregivers; and to build economics strong enough to protect quality over the long term.

I write here about what it takes to turn a concept into a durable platform, including the systems that work, the assumptions that fail and the trade-offs that cannot be solved by slogans.

Nathaniel Farouz at Sindora Living in Nanjing.

Cases, systems and operating notes

  • Senior living

    To Sindora Nanjing!

    🎉 New Senior Living Community, New Assisted Living Concept, New Longevity & Care Models… and this is just the beginning 🩵💙🧡

    Read the transcript

    I think what’s great about Sindora is that they’re actually applying the science of longevity to their mission.

    Transcript lightly edited from the original English audio for punctuation. The video is the definitive record.

    First published on LinkedIn, June 1, 2024. View the original post.

  • Senior living

    Sindora Living receives an iF Design Award

    I'm honored and proud that our dedication to creating more resident-focused senior living communities has been acknowledged globally with the prestigious iF Design Award! A huge thank you to our team for their contributions to this achievement!

    First published on LinkedIn, March 22, 2024. View the original post.

  • Senior living

    Fun and empowering, here comes Sindora Living!

    “Live on your own terms” with Keppel’s new senior living concept!

    Sindora redefines senior living by offering an environment where seniors are not limited by their age. Our concept gives seniors a leg up to live a life according to their aspirations and ambitions. We propose 100+ ways to have fun, and provide holistic health management and care for every stage of the aging journey. We connect and engage the residents with the community, their friends, and their family. We integrate technology and human empathy always to provide more personalized and empowering services. And, of course, we uphold the renowned quality and reliability standards of Singapore.

    First published on LinkedIn on June 9, 2023; the film was published on YouTube on September 14, 2023. View the original post · Watch the original video

  • Senior living

    Influence means putting ageing in motion

    I am very honored to receive the Global Ageing Influencer Award from the Ageing Asia organization this year!

    This award triggered some thoughts about what it means to be an “influencer.” Most connected people nowadays would count it in “likes,” “views,” and “followers.” However, I believe we should adhere to the original meaning when it comes to aging: influencing is about putting things in motion, changing mindsets, and challenging frontiers.

    We are about to witness a revolution that goes beyond demography: People can receive goods or services delivered at home within minutes. Innovative treatments are giving new hope in the fight against dementia. AI-powered personalized health management can push back the frontier of death by many decades. This is not science fiction. We are already there!

    Senior Living can no longer be evaluated along the “quality of accommodation vs. intensity of care” paradigm. Senior Living can be more relevant than ever if it manages to deliver solutions to make life as normal as possible, as good as possible, for as long as possible.

    Quality, autonomy, individuality, dignity, mobility, connectivity, socialization, family ties, continuity, inclusiveness, stimulation, fun, etc., shall not be empty words. Each of these words shall be the basis for a clear action plan to reach the expected goal. So yes, it is time to put things in motion.

    Am I really an influencer? I don’t know. But I am happy and proud to play a small part in this gigantic project! Let’s add years to life, and most importantly, life to years!

    First published on LinkedIn, December 14, 2021. View the original post.

  • Senior living

    Nine years building ORPEA China

    9 years ago, in the middle of my surprise birthday party, I received a very unexpected gift: a call from Dr. Jean-Claude Marian, Founder and then-Chairman of the ORPEA group, now the world’s largest elderly care provider. They had decided to entrust me with the mission to start-up and develop ORPEA in China. I had no experience in intrapreneurship or elderly care, yet I accepted with no reservations. It has been a rollercoaster of challenges, full of emotions, lessons, disappointments, successes, and above all, a lot of fun with the incredible people I met!

    9 years later, it is time for me to turn the page and move on to new adventures. Tomorrow will be my last day at ORPEA. I will post later about what’s coming next, but for now, I would like to pay tribute to the fantastic team that has accompanied me throughout this pioneering journey. Together, we have beaten the odds, ignored the pessimists, and achieved many “firsts,” from opening new concept facilities to developing B2B offers and educational programs with prestigious partners.

    But above all, we’ve brought smiles, happiness, dignity, autonomy, security, and safety to hundreds of seniors and their families. We have demonstrated that beyond the “need,” there was a “demand” for better quality eldercare, where senior citizens can age comfortably and healthily while preserving their social and family ties, and maintaining their remaining capabilities. We have proven there is a way to adapt to the culture of our residents, without compromising on the strictest standards of quality.

    Thank you for everything. I will miss working with you, but I will not forget you, because we will definitely stay in touch!

    First published on LinkedIn, October 28, 2021. View the original post.

  • Senior living

    Pacific Care Home in Chengdu

    A video visit to Pacific Care Home in Chengdu. The film belongs to the period in which ORPEA China was developing and operating care communities through local partnerships.

    The Chengdu project illustrates how international care experience was adapted inside a Chinese institutional and partnership context.

    First published on YouTube, August 4, 2021. Watch the original video.

  • Senior living

    To take good care of others, take good care of yourself

    Mindfulness and yoga workshops help our hardworking Orpea China 欧葆庭中国 caregivers reconnect with themselves and empathize with residents and colleagues.

    First published on LinkedIn, August 23, 2019. View the original post.

  • Senior living

    Personalised care matters more than the technology used

    Physiotherapy or occupational therapy? Balance training or gait work? What matters is that at Orpea China 欧葆庭中国, every single resident gets a personalized care plan, tailor-made to her/his specific condition.

    First published on LinkedIn, August 19, 2019. View the original post.

  • Senior living

    500 professionals trained to improve eldercare in China

    Over the last 5 years, more than 500 healthcare professionals have graduated from the « Training Program in Elderly Care » jointly organized by the renowned Peking Union Medical College Hospital 北京协和医院 and Orpea China 欧葆庭中国. The 2019 class started yesterday in our Orpea Changsha Care Center, with 80 new students eager to push geriatrics and elderly care towards new frontiers.

    First published on LinkedIn, June 28, 2019. View the original post.

  • Senior living

    Welcoming China’s Minister of Civil Affairs in Nanjing

    Orpea China 欧葆庭中国 was honored to welcome Mr. Huang Shuxuan, China’s Minister of Civil Affairs, in Nanjing. Mr. Huang showed a strong interest in our individualized care planning, our quality management and our non-drug therapies. His interactions with our residents were heart-warming! Thanks for your strong support towards our development in China!

    First published on LinkedIn, May 12, 2019. View the original post.